

Imagine a user research team is setting up surveys, forums, and recordings of interviews with customers, and they want to log all that stuff in a particular place. So, a lot of routing things into a database-type environment and being able to collect that stuff to then create query environments for folks to come in and review what’s in there over time. Wade: “The second set of use cases that is really common inside of Zapier is sort of like hybrid communication and project management. They will set up a feed channel that just dumps information into there to make sure that folks are up to date on what’s going on for key events that are happening around the company, or with our customers, or with the product itself.” Hybrid communication & project management It could be customer events, Apple alerts, registrations for an event that we’re having, customer tickets, you name it.

In fact, we have a whole naming convention around this where if you see any channel inside of Zapier that starts with “Feed”, it’s usually a bot that’s posting key information based on some sort of logic.

Wade: “The company’s communication platform is Slack, and so we dump a whole bunch of alerts into Slack for a ton of different things. Hybrid communication and project management.
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It went from a simple, personal productivity tool, to a full on automation suite that empowered a whole host of different things to be used.” I think that’s really what changed what was possible from Zapier. You would see in all types of businesses that folks would want to just chain across different apps, or they would want to take multiple actions in a certain app, or be able to use logic to route one direction around a different direction.Īnd so, in 2016, we launched our first version of Multi-Step Zaps which allows you to take multiple actions from it. But pretty quickly we realized that there was a pretty big opportunity to help folks with more sophisticated workflows. Wade: “The first version of Zapier had single trigger and single action–do something with this app, post something there–and that was pretty beloved.

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